Privacy policy

Privacy Policy

Dare to Shine operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Purist is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information:

  • Contact details: Including your name, address, billing address, shipping address, email address, and phone number (including mobile numbers for transactional and promotional text messages where permitted).

  • Financial information: Including credit/debit card numbers, financial account numbers, transaction details, and payment confirmations.

  • Account information: Including your username, password, preferences, and settings.

  • Transaction information: Including items viewed, cart contents, wishlists, purchases, returns, exchanges, or cancellations.

  • Communications: Information included when contacting customer support or otherwise communicating with us.

  • Device information: Information about your device, browser, network connection, and IP address. We do not use precise location tracking; location data is derived only from general device or IP data.

  • Usage information: Data regarding how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you: When you create an account, place an order, sign up for marketing, or communicate with us.

  • Automatically: Through cookies, pixels, and similar technologies when you visit our website or interact with our content.

  • Third Parties: From service providers that perform services on our behalf and partners as permitted by law.

How We Use Your Personal Information

Depending on how you interact with us, we may use your information to:

  • Provide and Improve Services: Process payments, fulfill orders, manage accounts, and facilitate shipping/returns.

  • Marketing and Advertising: Send promotional communications via email, text, or mail, and show targeted advertisements.

  • Text Message Communications: Send transactional or marketing messages if you have provided consent. Consent is not a condition of purchase.

  • Abandoned Cart Communications: Use tracking technologies to send cart reminder messages via SMS if you have opted in.

  • Security and Fraud Prevention: Authenticate accounts and detect malicious activity to ensure secure transactions.

  • Legal Reasons: Comply with laws, respond to requests, and protect our rights or the rights of others.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

  • With Shopify and vendors who provide payment processing, shipping, analytics, and marketing automation.

  • With business and marketing partners for targeted promotions, subject to law.

  • When you direct or consent to the disclosure (e.g., social media integrations).

  • With affiliates or in connection with a business transaction (e.g., a merger).

Note: Text messaging opt-in data and consent will not be shared, sold, rented, or disclosed to any third parties.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information to provide and improve the Services. Information may be transferred outside your country of residence. Shopify is responsible for processing such data and responding to applicable privacy rights requests. For more, visit the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

Our Services may link to third-party platforms. We are not responsible for their privacy or security practices. Information shared on public platforms may be visible to others without limitation.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority, nor do we sell or share personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable safeguards to protect your data, though no method is 100% secure. Personal information is retained as long as necessary to provide Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on your location, you may have the right to access, delete, correct, or obtain a copy of your personal information.

  • Email Prefences: Opt out using the "unsubscribe" link in our emails.

  • SMS Preferences: Reply STOP to any message to opt out, or HELP for assistance. Opting out of marketing SMS does not affect transactional messages where permitted.

International Transfers

Your information may be processed outside your country. We rely on safeguards such as Standard Contractual Clauses where required by law.

Changes to This Privacy Policy

We may update this policy periodically. Updates will be posted on this website with a revised “Last updated” date.

Contact

If you have questions or wish to exercise your rights, please contact us:

Email: info@dareandshine.com

Data Controller: Dare to Shine